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Projects: Orpheum Theatre

The Orpheum premiered on January 5, 1929; a showcase for vaudeville, burlesque, touring shows, and movies. Built by local theater owners Harry Nace and J.E. Richards at a cost of $750,000, Phoenix’s Orpheum was reputed to be the most luxurious movie palace west of the Mississippi. The Orpheum’s designers, Lescher and Mahoney and Hugh Gilbert, were influenced by movie palace designer John Eberson. Known for his “atmospheric” designs, Eberson’s movie palaces were fanciful edifices decorated with outdoor motifs (murals and domed ceilings with drifting clouds and twinkling stars) designed to create the illusion that movie goers were enjoying a romantic evening “al fresco.”

The day of its premiere, The Arizona Republican’s headline proclaimed: “Orpheum Theatre Opening Marks Epoch in City History.” But the era of the movie palace did not last forever. The depression, the exodus of families from downtown to the suburbs and television contributed to the decline of the movie palace. In 1949, the Orpheum was sold and renamed the Paramount, but still was used as a movie house. In 1968, it changed hands and names again when James Nederlander of New York City called it the Palace West and put on musical comedies and plays there. In 1977, the theatre was leased to the Coronal family for Spanish-language films.

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Then-Mayor Terry Goddard and the city council had Phoenix acquire the theatre in 1984. During the next year, the theatre was placed on the National Register of Historic Places. The Junior League initiated the Orpheum Theatre Foundation, and in 1988 voters allocated funds for the renovation. In 1989, the city brought in van Dijk, Pace, Westlake Architects, the architectural firm responsible for the restorations of Cleveland’s Playhouse Square Theatre and Indianapolis’ Circle Theatre, as well as other performing arts facilities.

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The Orpheum Theatre opened on January 28, 1997. Described as “the new reigning star of the downtown arts scene”, the Orpheum has been restored to its original splendor and transformed to a major performing arts center with a new stage, lobby and audio and theatrical systems. 

This project was executed in four phases over eight years: new stage house and rehearsal facility and tie-ins to the new Phoenix City Hall which surrounds the theater; exterior restoration; interior development; offices, dressing rooms and performance systems and a theater organ to create a fully functioning theater.

Location: Phoenix, AZ
Original Architect: Lescher and Mahoney
Original Completion Date: 1929
Project Cost: $7,344,000
Completion Date: 1996 (multiple phases and construction packages)


 
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